When I Find Time
Do you ever hear yourself say "I've got to find time to do some marketing this week?" And then the week comes and goes and you didn't find one second to work on it? You need to look at marketing the same as you do the rest of your business. What would happen if you didn't find time to place your food order? What would happen if you didn't find time to do inventory? What would happen if you didn't find time to schedule your staff? Your business would most likely fail. Hmmm…. See a pattern here? How do the successful restaurant managers find time? They schedule it with ...
Bouncebacks
This is one of the most important and underutilized tools that bounces guests from peak times to off-peak times and can also work to encourage frequency in your food and beverage operations. While simple in theory and execution, this tactic can produce far more in revenues per dollar invested than traditional advertising. All you do is offer incentives at the point of purchase on popular services to encourage the guest to try your restaurant another time. For instance, if you’re busy for lunch and need to drive sales for dinner, offer bounceback certificates that can only be redeemed during dinner ...
#1 Way to Build Sales from Your Office
Fish Bowl Business Card Marketing The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too. Here are some smart ways to pick winners and use your fish bowl effectively. Each week pick a winning business card. Don’t just pick any card, be strategic about it. Look for loyal customers who frequent the restaurant Look for influential businesses in the community that have a lot of contact with the public, such as law offices, public servie organizations, real estate agents Look for influential titles, and people making purchasing and meeting decisions, such as senior executives, officers, department ...
5 Common LSM Mistakes
Local Store Marketing is the best, lowest cost and most effective way to market your restaurant. It is critical that the execution of LSM strategies comes from the local level. Unit managers must be engaged and completely committed to seeing the program through. Common mistakes always pop up with a newly implemented LSM strategy. Be on the look out for these: 1. Many times a Local Store Marketing program begins with a manual, and that is as far as it gets. The manual gets stored on a shelf in an office never to be seen again. The successful role out of a ...
6 No Cost Ideas To Market Your Restaurant
80% - 90% of restaurant marketing budgets are spent against NEW TRIAL - getting a new customer to visit for the first time. This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment. The fact is, new customer acquisition is 7-10 times more expensive than building restaurant sales through increased frequency, check average and party size. As restaurant owners you wear so many hats that sometimes you do what’s easiest. You write the check for mass media advertising and hope for the best. This method is ...
Building Sales
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Local Store Marketing 4 Walls Promotion – Profitable vs. Popular
When you plan to promote a menu item, make sure you’re also promoting your most...
Restaurant Marketing for Slow Days
My grandmother was super smart. She built her business on volume. She offered...
Restaurant Marketing: The Power of FREE
The idea of advertizing is to get your potential customers to try your product. ...
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Free Things To Do Today
4 Things NOT To Do With Social Media Marketing
Social Media. Its the Buzz. Its easy, its free and it gets results. But don’t...
6 No Cost Ideas To Market Your Restaurant
80% – 90% of restaurant marketing budgets are spent against NEW TRIAL –...
The ROI of Social Networking
As often illustrated in one of our favorite books Duct Tape Marketing, the most...
7 Things To Do When Business Is Slow
When things are slow with your business, you can take the opportunity to do all...
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Restaurant Marketing for Slow Days
My grandmother was super smart. She built her business on volume. She offered 10 cent beer, and a whole lotta stuff to purchase with it. The 10 cent beer brought the customers in, but the little cheese sandwhiches, deviled eggs, pool table, juke box and great service made her money. “You make your money on volume” was her often... [Read more of this review]
Restaurant Marketing: The Power of FREE
The idea of advertizing is to get your potential customers to try your product. Often owners and managers look to discount coupons or print ad because they think it’s less expensive. But if the idea is to get people to TRY your food – what’s the most effective way? Give it to them. Free. Instead of focusing on the cost of a give-away... [Read more of this review]
Just Say “No”
Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at. How many did you get right? Did you recall the phone number for the heating and cooling business whose name we can’t see? How about the Grill Shop, does seeing their logo make you want to shop there? If someone is putting your logo on a shirt or a sign... [Read more of this review]
9 Tips to get FREE Traffic To Your Website
If you currently run a ‘static’ web site – one that can’t be easily updated, or contains the same information it did even a month ago, you’re not taking full advantage of today’s resources. Statistics show the first thing most people do when thinking about doing business with a product, company or person is to search... [Read more of this review]
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