Bouncebacks
This is one of the most important and underutilized tools that bounces guests from peak times to off-peak times and can also work to encourage frequency in your food and beverage operations. While simple in theory and execution, this tactic can produce far more in revenues per dollar invested than traditional advertising. All you do is offer incentives at the point of purchase on popular services to encourage the guest to try your restaurant another time. For instance, if you’re busy for lunch and need to drive sales for dinner, offer bounceback certificates that can only be redeemed during dinner ...
Business Socials
A no brainer, right? If you select the right group to partner with, you can leverage their resources to promote your restaurant, and you can also target your core audience. Host socials where the food and beverage are center stage. Arrange photo opportunities that include your displays in the background and submit to local media. Partnering with a business, community, or charitable organization works on many levels and can help you stretch your marketing budget while still delivering higher returns on investment than can be achieved with traditional advertising. A great place to start is with Meetups. Meetups is ...
All Night Happy Hours Are Creating The BUZZ!
Buzz Marketing Experts Mary White-Cornell and Loma Gregg bring more than just the buzz... they bring the customers! Events gathering from 30 - 400 happy faces are brought to establishments in the Seattle and its Eastside. A recent online announcement was answered with a rush of RSVP's to fill the house within 4 days of posting. "What we concentrate on is the customer experience" says Gregg. "No one seems to care that I can never remember their name or that I try to make everyone stand so that they'll mingle, they feel welcome and we make sure they're greeted as ...
Yes – The Customer is Always Right
Oh, how we love compliments - about our food and our service and what a wonderful evening everyone had. But are we just as gracious when confronted with a unhappy customer? Seth Godin has a great post about how to respond to negative feed back. In it he explains how simple it is to disarm an angry customer by simply saying " You are right, it is totally understandable that you feel that way". Check it out here Related posts:Do Restaurants Really Need a Web-Site?The WOW! Factor6 No Cost Ideas To Market Your Restaurant
Marketing
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The WOW! Factor
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How much should you spend on restaurant marketing?
Although there are several rules of thumb, a typical restaurant should allocate...
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Blog
Don’t Spend a Penny on Marketing Until You Do This
Before you even think about marketing and advertising your restaurant consider this: What kind of experience are your new found guests going to have once they arrive at your restaurant. If you are not ready to WOW them – save your marketing dollars – invest in a scrub brush, a gallon of paint, a new chef, waitstaff training or whatever... [Read more of this review]
Twitter Step by Step
If you’re new to Twitter, the whole thing can be a mind-boggling experience. Here are some basic functions every effective business Twitter user should know. STEP ONE Before you attempt to dive into Twitter, take a moment or two to set up your profile. Make sure you add a picture of your logo – Do not leave the Brown o_O Avatar up for display. ... [Read more of this review]
The Simplest of Sales Building Tactics
Today, coming home from a long weekend of mountain biking in Oregon I passed by Willamette Valley Vineyards. It looked like an inviting place and I do love wine, so I pulled off the highway for a visit. It was an unplanned stop and a bit inconvenient since I wanted to beat rush hour, but the thought of bringing home some wine from Oregon compelled... [Read more of this review]
Twitter 101
Twitter is a fast-growing social networking Web site. People can communicate with each other 140 characters at a time. So the messages are short and to the point. It is a bit like being at a huge cocktail party. You can start conversations, or jump in and join another person’s conversation. You can simply listen (read) what other interesting... [Read more of this review]
8 Ways To Be Efficient NOW!
There are many – but here’s today’s! 1. Know your target market or niche. It’s very important that you have your target clearly defined so you aren’t wasting your time doing activities that will not produce the results you’re looking for. When you have a clearly defined niche, it’s easier to craft marketing messages,... [Read more of this review]
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