How To Make Money By Giving It Away

Encourage charitable groups to have a benefit night at your restaurant. Choose an evening that is typically slow, Tuesday or Wednesday from 5pm -8pm. The group invites all of their members to come and eat and then you donate a portion of the sales back to the organization. A portion can be as low as [...]

6 Quick Tips For Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by collecting email addresses (fish bowls, contests, customer surveys) and putting your newsletters in a brief email!  3 or 4 [...]