Denny’s Grand Slam Giveaway

The Superbowl Game was great – but the one thing that sticks out in my mind – as well as tons of other folks – is the Denny’s commercial that announced a free Grand Slam Breakfast for America on February 3rd from 6am – 2pm. At the end of the game “Denny’s Free Grand Slam” was the 4th highest search term on Google.

This is great Word of Mouth marketing. Guess what everyone is talking about around the water cooler today?

This marketing ploy can go one of two ways. If the operations folks at the store level are “game on” ready to WOW the onslaught of customers, then it can be a huge success for Denny’s – one that most definitely will grow business. However it can just as easily head south if the guest experience is in any way flawed.

I for one will be there bright and early to see for myself how it is working at the store level. I love the fact that Denny’s is stepping out and trying something outside of the box. I hope that it is a great success!

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