Marketing Plan Part 3 of 3
June 19, 2009 by Loma Gregg
Filed under Blog, Building Sales
Point 3: Make sure your marketing is communicated in a manner that demographic can understand, and broadcast via a medium that demographic uses.
Email marketing isn’t going to produce customers for a breakfast diner appealing to seniors. Radio ads on an easy listening radio station aren’t going to bring in 20 and 30 year old hipsters. [...]
Marketing Plan Part 2 of 3
June 18, 2009 by Loma Gregg
Filed under Blog, Building Sales
Point 2: Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support your concept. < SPAN style=”mso-bidi-font-family: Arial”>Once you know who it is that is truly most likely to buy your food, you’ll need to consider whether or not they live or [...]
Marketing Plan Part 1 of 3
June 17, 2009 by Loma Gregg
Filed under Blog, Building Sales
When creating a plan to market your restaurant, the marketing plan for the restaurant should focus on these points:
1. Realistically define what type of person is most likely to enjoy what you want to offer.
2. Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support [...]
