Marketing Plan Part 1 of 3

June 17, 2009 by Loma Gregg
Filed under Blog, Building Sales

When creating a plan to market your restaurant, the marketing plan for the restaurant should focus on these points:

1. Realistically define what type of person is most likely to enjoy what you want to offer.

2. Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support your concept.

3. Make sure your marketing is communicated in a manner that demographic can understand, and broadcast via a medium that demographic uses.

Here is how you use those points to build your marketing plan.

Point 1: Realistically define what type of person is most likely to enjoy what you want to offer.

This isn’t the time to be politically correct. You need to examine gender, age, race, religion, income, background, prejudices and sexual orientation among other things if you want to get a20clear picture of who you should be marketing to. No matter whom you want as a customer, kosher Jews and Muslims aren’t going to eat at your BBQ joint. Lower income Asian families aren’t going to eat at your bistro, and upper income, white yuppies aren’t likely to visit your diner in the hood. If you have a “quiet” atmosphere, don’t expect to attract families of any type. If you have a “noisy” atmosphere, don’t expect seniors.

Until you throw political correctness out the window and truly define exactly who is most likely to eat what you offer, in the atmosphere you are offering it, at the price you are charging for it, you aren’t ready to move on to the next step.

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