Marketing Plan Part 3 of 3
June 19, 2009 by Loma Gregg
Filed under Blog, Building Sales
Point 3: Make sure your marketing is communicated in a manner that demographic can understand, and broadcast via a medium that demographic uses.
Email marketing isn’t going to produce customers for a breakfast diner appealing to seniors. Radio ads on an easy listening radio station aren’t going to bring in 20 and 30 year old hipsters. If you haven’t defined who it is most likely to buy your food, it’s not likely you are using marketing mediums most likely seen/heard by your most likely customers.
In marketing, you must use the language your target market understands. Speak your target market’s language and only create offers that target market values. $10 off a meal isn’t going to attract high income middle aged married couples, but a complimentary bottle of wine with any food ticket over $50 might. While any demographic appreciates a good deal, each demographic has a different set of values. What is valued by middle class high school kids won’t be the same as what is valued by humble German country folk. The language each of these groups understands will also be different.
Communication with your potential customers is just as important as communication with your employees. If you are speaking a language your customers don’t understand, or designing offers your target demographic doesn’t value, then your marketing will be a big waste of money. If your current marketing isn’t working, there is a good chance your doing one of these two things.
Related posts:
- Marketing Plan Part 2 of 3
- Marketing Plan Part 1 of 3
- Just Say “No”
- 4 Things NOT To Do With Social Media Marketing
- 10 Local Marketing Ideas To Do Now!
- When Business Sucks Don’t Cut Back On Marketing
- The WOW! Factor
- Using Twitter To Build Sales
- How much should you spend on restaurant marketing?
- Local Marketing – Google Style
