The Simplest of Sales Building Tactics

Today, coming home from a long weekend of mountain biking in Oregon I passed by Willamette Valley Vineyards.  It looked like an inviting place and I do love wine, so I pulled off the highway for a visit.  It was an unplanned stop and a bit inconvenient since I wanted to beat rush hour, but [...]

Twitter 101

Twitter is a fast-growing social networking Web site.  People can communicate with each other 140 characters at a time.  So the messages are short and to the point.
It is a bit like being at a huge cocktail party.  You can start conversations, or jump in and join another person’s conversation.  You can simply listen (read) [...]

Free Personality Test – For You and Your Staff

Sometimes understanding who you are helps who you need to become – or where you need to be.
In the late 90’s, while taking a finance class in Texas, I was given my first ‘personality’ test.  It was a well known Meyers-Briggs test, consisting of pages and pages of questions.  The next day, as we were [...]

How To Build Excitement For Slow Days

When you’re going to do a promotion for a slow day, the first thing you may think to do is to let everyone know exactly what’s going on.  But if you want to peak the promotion, just give a little at a time.  A teaser.
This works well with all types of venues.  The more upscale [...]

8 Ways To Be Efficient NOW!

There are many – but here’s today’s!
1.  Know your target market or niche.  It’s very important that you have your target clearly defined so you aren’t wasting your time doing activities that will not produce the results you’re looking for.  When you have a clearly defined niche, it’s easier to craft marketing messages, materials [...]

The WOW! Factor

How much time & money do you spend to bring your customers in the door?
How much time & money do you spend to train your staff how to take care of your customers once they’re there?
Let’s look at the logic.  You spend A LOT of time, effort and money to get customers through the door.

Newspaper [...]

6 No Cost Ideas To Market Your Restaurant

80% – 90% of restaurant marketing budgets are spent against NEW TRIAL – getting a new customer to visit for the first time.  This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment.  The fact is, new customer acquisition is 7-10 [...]

How much should you spend on restaurant marketing?

Although there are several rules of thumb, a typical restaurant should allocate 3% – 6% of sales to restaurant marketing. And remember – you cannot build a house with one pillar.  You need to have several ongoing, consistent methods of marketing, and not all need cost money.  Sometimes TIME and EFFORT have larger payoffs.  IE [...]

10 Local Marketing Ideas To Do Now!

Shoestring Budget?     Read on…

There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.  Here are 10 of our best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS.  Think beyond [...]

Local Marketing – Google Style

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customers in their local community.  As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]

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