The ROI of Social Networking

As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]

Yes – The Customer is Always Right

Oh, how we love compliments – about our food and our service and what a wonderful evening everyone had.  But are we just as gracious when confronted with a unhappy customer?
Seth Godin has a great post about how to respond to negative feed back.  In it he explains how simple it is  to disarm an [...]

Menu Bingo

This is a great tactic for encouraging frequency and getting customers to try different items on the menu.  You simply create bingo cards that have different menu items in boxes.  Have the cards designed with five columns and five rows.  You can also promote other non-food items such as merchandise, cookbooks, and gift certificates.  [...]

Do You Want Ketchup With That?

Buzz Bacon’s Food for Thought:

- A Cannibal is a person who walks into a restaurant… and orders a waiter.

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