The Very Best Way to Build Sales in Your Restaurant

Get out of your office.
That’s right.  During peak periods you should be interacting with your customers – shaking hands and kissing      babies.  This is your time to build relationships with the folks that pay your salary.   Make them feel important, learn their names, become their friends, set a great example for your staff.
If you do [...]

Don’t Spend a Penny on Marketing Until You Do This

Before you even think about marketing and advertising your restaurant consider this:  What kind of experience are your new found guests going to have once they arrive at your restaurant.  If you are not ready to WOW them – save your marketing dollars – invest  in a scrub brush, a gallon of paint, a new [...]

Twitter Step by Step

If you’re new to Twitter, the whole thing can be a mind-boggling experience. Here are some basic functions every effective business Twitter user should know.
STEP ONE
Before you attempt to dive into Twitter, take a moment or two to set up your profile.  Make sure you add a picture of your logo – Do not  leave [...]

18 Questions to Ask Before You Commit to a Sponsorship

Make sure you spend your sponsorship dollars wisely – ask yourself these questions before you sign on the dotted line.
General:

Is it proven?  Or is this the first year?
What is the investment?
Is it your customer?
Does it have PR potential?
What is the estimated attendance?
How many other sponsors are involved?
What other food vendors are involved?
What is the cost [...]