18 Questions to Ask Before You Commit to a Sponsorship

Make sure you spend your sponsorship dollars wisely – ask yourself these questions before you sign on the dotted line.

General:

• Is it proven?  Or is this the first year?
• What is the investment?
• Is it your customer?
• Does it have PR potential?
• What is the estimated attendance?
• How many other sponsors are involved?
• What other food vendors are involved?
• What is the cost per impression?
• Do you have first right of refusal?
• Do you have category exclusivity?
• Is there an in-kind (trade) opportunity to offset the cash investment?
• Can you be on site to sample your product?

Media:

• Are you paying for media as part of the sponsorship package?
• Are the mediums chosen consistent with your customers?
• Is it media that fits with your marketing strategy?

Charity:

• Does the sponsorship have a charity component?
• What percentage goes to charity?
• Is the charity’s member base your customer?

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