TAG! You’re It! Microsoft’s cool new tool…

Microsoft Tag is a super cool, super unique type of bar coding that uses a phone app to scan the coding that looks like a square with shapes and colors, bringing the user – and your potential customers – to anything from a web link, video, map, online coupon or even dial your phone number automatically.

Microsoft makes it easy (and FREE!) for you to engage with your customers – and we love how you can measure the effectiveness.  They include an easy to use storage site to show and track all your Tags as well as analytics for you to review them!  If this isn’t cool enough, the Tag app for your customer’s mobile phone will store their tags for easy future access.

You can create a basic Tag, or customize colors to a special event; advertisement or holiday, even put your face, logo or product behind the tag.  Just some of the possible uses could be:

Tag your store front, your car, your shirt, your luggage, the side of a bus, put a love note Tag on the fridge or your contact information on your resume, print the Tag on promotional items, take out menus – literally anything that can be seen and printed on!  You can take the reader to a site for additional information or to present a coupon.

At this writing I’m looking at a large copier that has a sticker with the customer service number on it – how cool would it be to be able to scan the Tag and have it automatically dial the company?!

How about your business cards? Tags can automatically dial you, go to your web site or blog, Facebook fan page (your social media picture can literally be a Tag that goes to your web site!), give a map or directions, even directly to an article.

Jazz up your print ads and articles! Match the colors of an item shown in your ad to the colors in a Tag, like the colors of a business logo (cool branding!) an outfit, car, sports colors, food – we love the endless possibilities!

Microsoft’s basic services are free – just visit www.microsoft.com/tag, log in and get started!

Hint: You will need to sign up with a Windows Live Account, create your Tag and then ‘render’ it.

 

Let us know what you do with YOUR Tag!

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