TAG! You’re It! Microsoft’s cool new tool…

Microsoft Tag is a super cool, super unique type of bar coding that uses a phone app to scan the coding that looks like a square with shapes and colors, bringing the user – and your potential customers – to anything from a web link, video, map, online coupon or even dial your phone [...]

9 Tips to get FREE Traffic To Your Website

If you currently run a ’static’ web site – one that can’t be easily updated, or contains the same information it did even a month ago, you’re not taking full advantage of today’s resources.  Statistics show the first thing most people do when thinking about doing business with a product, company or person is to [...]

Denny’s Gets It.

Its our opinion that the best way to ‘hook’ customers is to get them to taste your food.  If you’re going to spend $1 to try to get them to taste it – why not GIVE them the taste?  Here’s a recent article to support our give away principles.  Get the food in their mouths, [...]

4 Things NOT To Do With Social Media Marketing

Social Media.  Its the Buzz. Its easy, its free and it gets results. But don’t let it fool you.  Just like any other form of advertising, you can’t just shoot arrows into the wind and expect them to stick!  Here are just a few things NOT to do when using social media as a marketing [...]

Free Personality Test – For You and Your Staff

Sometimes understanding who you are helps who you need to become – or where you need to be.
In the late 90’s, while taking a finance class in Texas, I was given my first ‘personality’ test.  It was a well known Meyers-Briggs test, consisting of pages and pages of questions.  The next day, as we were [...]

How To Build Excitement For Slow Days

When you’re going to do a promotion for a slow day, the first thing you may think to do is to let everyone know exactly what’s going on.  But if you want to peak the promotion, just give a little at a time.  A teaser.
This works well with all types of venues.  The more upscale [...]

The WOW! Factor

How much time & money do you spend to bring your customers in the door?
How much time & money do you spend to train your staff how to take care of your customers once they’re there?
Let’s look at the logic.  You spend A LOT of time, effort and money to get customers through the door.

Newspaper [...]

6 No Cost Ideas To Market Your Restaurant

80% – 90% of restaurant marketing budgets are spent against NEW TRIAL – getting a new customer to visit for the first time.  This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment.  The fact is, new customer acquisition is 7-10 [...]

How much should you spend on restaurant marketing?

Although there are several rules of thumb, a typical restaurant should allocate 3% – 6% of sales to restaurant marketing. And remember – you cannot build a house with one pillar.  You need to have several ongoing, consistent methods of marketing, and not all need cost money.  Sometimes TIME and EFFORT have larger payoffs.  IE [...]

10 Local Marketing Ideas To Do Now!

Shoestring Budget?     Read on…

There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.  Here are 10 of our best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS.  Think beyond [...]

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