Local Marketing – Google Style

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customers in their local community.  As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]

The ROI of Social Networking

As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]

Menu Bingo

This is a great tactic for encouraging frequency and getting customers to try different items on the menu.  You simply create bingo cards that have different menu items in boxes.  Have the cards designed with five columns and five rows.  You can also promote other non-food items such as merchandise, cookbooks, and gift certificates.  [...]

Bouncebacks

 
This is one of the most important and underutilized tools that bounces guests from peak times to off-peak times and can also work to encourage frequency in your food and beverage operations.
While simple in theory and execution, this tactic can produce far more in revenues per dollar invested than traditional advertising.  All you do [...]

Marketing Plan Part 3 of 3

Point 3: Make sure your marketing is communicated in a manner that demographic can understand, and broadcast via a medium that demographic uses.
Email marketing isn’t going to produce customers for a breakfast diner appealing to seniors. Radio ads on an easy listening radio station aren’t going to bring in 20 and 30 year old hipsters. [...]

Marketing Plan Part 2 of 3

Point 2: Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support your concept. < SPAN style=”mso-bidi-font-family: Arial”>Once you know who it is that is truly most likely to buy your food, you’ll need to consider whether or not they live or [...]

Marketing Plan Part 1 of 3

When creating a plan to market your restaurant, the marketing plan for the restaurant should focus on these points:
1. Realistically define what type of person is most likely to enjoy what you want to offer.
2. Assess whether that particular demographic works or lives in large enough numbers within 3 miles of your location to support [...]

All Night Happy Hours Are Creating The BUZZ!

Buzz Marketing Experts Mary White-Cornell and Loma Gregg bring more than just the buzz… they bring the customers! Events gathering from 30 – 400 happy faces are brought to establishments in the Seattle and its Eastside.  A recent online announcement was answered with a rush of RSVP’s to fill the house within 4 days of [...]

Buzz Bacon says: Fry, fry and fry again. Persistence and sizzle pay off!

Marketing results do not happen over night.  You might get a blitz of people from an advertising campaign, but it may turn into a one time shot…   Not being consistent is a recipe for disaster!

How consistently do you market your services? Do you even have a marketing plan? Or are you like most businesses who [...]

6 Quick Tips For Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by collecting email addresses (fish bowls, contests, customer surveys) and putting your newsletters in a brief email!  3 or 4 [...]

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