Monday, December 22, 2014

Just Say “No”

Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at. How many did you get right? Did you recall the phone number for the heating and cooling business whose name we can’t see? How about the Grill Shop, does seeing their logo make you want to [...]

Easy Way to Find Hundreds of New Guests

November 3, 2010 by  
Filed under Social Media

There are so many web sites and tools to help market your business locally that it can be daunting. The best ones are easy to use and understand. A great place to start and a favorite for introducing new guests to your restaurant is Meetup.com.Meetup is a social networking site that creates groups around a [...]

Three Simple Things

    I thought the article (below) was worth sharing. It comes from Andy Sernovitz who writes the Word of Mouth Marketing Blog You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple fundamentals:1> [...]

Appreciation + Happy Employees = Great ROI

Here is a link to a great article about how easy it is to increase sales and profits – just by making sure your employees feel appreciated. According to Chester Elton in his book The Carrot Principle, the research firm of Watson Wyatt asked employees of a certain company to identify “very significant” motivators for [...]

Let The World Know About Your Event

Having an event at your restaurant or participating in one in the community? Upcoming is a great site for creating on-line buzz and letting your guests and neighbors know. “Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you [...]

When I Find Time

Do you ever hear yourself say “I’ve got to find time to do some marketing this week?” And then the week comes and goes and you didn’t find one second to work on it? You need to look at marketing the same as you do the rest of your business. What would happen if you [...]

The Very Best Way to Build Sales in Your Restaurant

September 23, 2009 by  
Filed under Customer Experience, Operations

Get out of your office. That’s right.  During peak periods you should be interacting with your customers – shaking hands and kissing      babies.  This is your time to build relationships with the folks that pay your salary.   Make them feel important, learn their names, become their friends, set a great example for your staff. If [...]

Don’t Spend a Penny on Marketing Until You Do This

September 15, 2009 by  
Filed under Blog, Operations

Before you even think about marketing and advertising your restaurant consider this:  What kind of experience are your new found guests going to have once they arrive at your restaurant.  If you are not ready to WOW them – save your marketing dollars – invest  in a scrub brush, a gallon of paint, a new [...]

Twitter Step by Step

September 15, 2009 by  
Filed under Blog

If you’re new to Twitter, the whole thing can be a mind-boggling experience. Here are some basic functions every effective business Twitter user should know. STEP ONE Before you attempt to dive into Twitter, take a moment or two to set up your profile.  Make sure you add a picture of your logo – Do [...]

18 Questions to Ask Before You Commit to a Sponsorship

September 6, 2009 by  
Filed under Building Sales

Make sure you spend your sponsorship dollars wisely – ask yourself these questions before you sign on the dotted line. General: Is it proven?  Or is this the first year? What is the investment? Is it your customer? Does it have PR potential? What is the estimated attendance? How many other sponsors are involved? What [...]

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