The Simplest of Sales Building Tactics

Today, coming home from a long weekend of mountain biking in Oregon I passed by Willamette Valley Vineyards.  It looked like an inviting place and I do love wine, so I pulled off the highway for a visit.  It was an unplanned stop and a bit inconvenient since I wanted to beat rush hour, but [...]

Twitter 101

Twitter is a fast-growing social networking Web site.  People can communicate with each other 140 characters at a time.  So the messages are short and to the point.
It is a bit like being at a huge cocktail party.  You can start conversations, or jump in and join another person’s conversation.  You can simply listen (read) [...]

Yes – The Customer is Always Right

Oh, how we love compliments – about our food and our service and what a wonderful evening everyone had.  But are we just as gracious when confronted with a unhappy customer?
Seth Godin has a great post about how to respond to negative feed back.  In it he explains how simple it is  to disarm an [...]

When Business Sucks Don’t Cut Back On Marketing

Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business’s future. In fact, research has shown that most marketing efforts don’t pay [...]

7 Things To Do When Business Is Slow

When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.

Attend your chamber of commerce meetings
Visiting networking groups as a guest BNI (business networking international) is a great [...]

Denny’s Grand Slam Giveaway

The Superbowl Game was great – but the one thing that sticks out in my mind – as well as tons of other folks – is the Denny’s commercial that announced a free Grand Slam Breakfast for America on February 3rd from 6am – 2pm. At the end of the game “Denny’s Free Grand Slam” [...]

Do Restaurants Really Need a Web-Site?

My good friends David and Terra own an amazing restaurant and bar in Colorado. They have owned the restaurant for a couple of years and do a steady business of mostly repeat customers. That’s good. They don’t have a web-site yet – that’s not so good. I constantly obsess about all of the opportunities that [...]

How About an Inagural Bash at Your Place

January 20th is going to be a day for the history books. Millions will be celebrating—including lots of folks in your area. Why not host an Inaugural Bash at your restaurant or bar so folks have a place to party?
Moveon.org is helping to get the word out about parties in local areas. No matter your [...]

How To Build Restaurant Sales in January

Start NOW. Yes, this week and through New Year’s Eve.
If you haven’t already – consider a bounce back coupon or deal.

Make an exceptional offer, something of value that will drive guest back to your restaurant. Perhaps with a dinner for two purchase offer a free bottle of wine (get your liquor distributor to hook you [...]

How To Make Money By Giving It Away

Encourage charitable groups to have a benefit night at your restaurant. Choose an evening that is typically slow, Tuesday or Wednesday from 5pm -8pm. The group invites all of their members to come and eat and then you donate a portion of the sales back to the organization. A portion can be as low as [...]

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