5 Common LSM Mistakes
September 22, 2011 by Mary
Filed under Local Store Marketing
Local Store Marketing is the best, lowest cost and most effective way to market your restaurant. It is critical that the execution of LSM strategies comes from the local level. Unit managers must be engaged and completely committed to seeing the program through.
Common mistakes always pop up with a newly implemented LSM strategy. Be on [...]
#1 Way to Build Sales from Your Office
June 15, 2011 by Mary
Filed under Local Store Marketing
Fish Bowl Business Card Marketing
The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too. Here are some smart ways to pick winners and use your fish bowl effectively.
Each week pick a winning business card. Don’t just pick any card, be strategic about it.
Look for [...]
Building Sales With a Contest
April 5, 2011 by Mary
Filed under Operations
Of course as an operator you can’t do it all on your own. If your goal is to drive sales, you have to enlist the help of your sales team…also known as your front end staff. Why not have a sales contest from time to time? Choose an item that you want to sell [...]
