Tuesday, February 7, 2012

18 Questions to Ask Before You Commit to a Sponsorship

September 6, 2009 by Mary White-Cornell  
Filed under Building Sales

Make sure you spend your sponsorship dollars wisely – ask yourself these questions before you sign on the dotted line.
General:

Is it proven?  Or is this the first year?
What is the investment?
Is it your customer?
Does it have PR potential?
What is the estimated attendance?
How many other sponsors are involved?
What other food vendors are involved?
What is the cost [...]