The ROI of Social Networking
August 17, 2009 by Loma Gregg
Filed under Blog, Building Sales, Free Things To Do Today, Local Store Marketing, Quick & Easy Ideas, Social Media
As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]
When Business Sucks Don’t Cut Back On Marketing
May 30, 2009 by Mary White-Cornell
Filed under Blog, Local Store Marketing, Quick & Easy Ideas
Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business’s future. In fact, research has shown that most marketing efforts don’t pay [...]
Denny’s Grand Slam Giveaway
January 31, 2009 by Mary White-Cornell
Filed under Blog, Building Sales, Local Store Marketing, Word of Mouth
The Superbowl Game was great – but the one thing that sticks out in my mind – as well as tons of other folks – is the Denny’s commercial that announced a free Grand Slam Breakfast for America on February 3rd from 6am – 2pm. At the end of the game “Denny’s Free Grand Slam” [...]
How About an Inagural Bash at Your Place
January 7, 2009 by Mary White-Cornell
Filed under Blog, Building Sales, Local Store Marketing
January 20th is going to be a day for the history books. Millions will be celebrating—including lots of folks in your area. Why not host an Inaugural Bash at your restaurant or bar so folks have a place to party?
Moveon.org is helping to get the word out about parties in local areas. No matter your [...]
