5 Common LSM Mistakes

Local Store Marketing  is the best, lowest cost and most effective way to market your restaurant.  It is critical that the execution of LSM strategies comes from the local level.  Unit managers  must be engaged and completely committed to seeing the program through.
Common mistakes always pop up with a newly implemented LSM strategy.  Be on [...]

#1 Way to Build Sales from Your Office

Fish Bowl Business Card Marketing

The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too.  Here are some smart ways to pick winners and use your fish bowl effectively.

Each week pick a winning business card.  Don’t just pick any card, be strategic about it.

Look for [...]

Building Sales With a Contest

Of course as an operator you can’t do it all on your own.  If your goal is to drive sales, you have to enlist the help of your sales team…also known as your front end staff.  Why not have a sales contest from time to time?  Choose an item that you want to sell [...]

TAG! You’re It! Microsoft’s cool new tool…

Microsoft Tag is a super cool, super unique type of bar coding that uses a phone app to scan the coding that looks like a square with shapes and colors, bringing the user – and your potential customers – to anything from a web link, video, map, online coupon or even dial your phone [...]

Just Say “No”

Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at.
How many did you get right?
Did you recall the phone number for the heating and cooling business whose name we can’t see?
How about the Grill Shop, does seeing their logo make you want to shop there?
If someone [...]

Easy Way to Find Hundreds of New Guests

There are so many web sites and tools to help market your business locally that it can be daunting. The best ones are easy to use and understand. A great place to start and a favorite for introducing new guests to your restaurant is Meetup.com.Meetup is a social networking site that creates groups [...]

Three Simple Things

  

 I thought the article (below) was worth sharing. It comes from Andy Sernovitz who writes the Word of Mouth Marketing Blog You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple fundamentals:1> Great [...]

Appreciation + Happy Employees = Great ROI

Here is a link to a great article about how easy it is to increase sales and profits – just by making sure your employees feel appreciated. According to Chester Elton in his book The Carrot Principle, the research firm of Watson Wyatt asked employees of a certain company to identify “very significant” motivators for [...]

Let The World Know About Your Event

Having an event at your restaurant or participating in one in the community? Upcoming is a great site for creating on-line buzz and letting your guests and neighbors know.
“Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you keep [...]

When I Find Time

Do you ever hear yourself say “I’ve got to find time to do some marketing this week?”
And then the week comes and goes and you didn’t find one second to work on it?
You need to look at marketing the same as you do the rest of your business.
What would happen if you didn’t find time [...]

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