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Local Store Marketing 4 Walls Promotion – Profitable vs. Popular

When you plan to promote a menu item, make sure you’re also promoting your most profitable item. You’ll have a popular item, or maybe two – they already sells themselves.  It’s important to recognize that PROFITABLE and POPULAR are two different things. As a child I remember helping to make little cheese sandwhiches on ‘party [...]

Restaurant Marketing for Slow Days

My grandmother was super smart.  She built her business on volume.   She offered 10 cent beer, and a whole lotta stuff to purchase with it.  The 10 cent beer brought the customers in, but the little cheese sandwhiches, deviled eggs, pool table, juke box and great service made her money.   “You make your money on [...]

Restaurant Marketing: The Power of FREE

The idea of advertizing is to get your potential customers to try your product.  Often owners and managers look to  discount coupons or print ad because they think it’s less expensive.  But if the idea is to get people to TRY your food – what’s the most effective way? Give it to them.  Free. Instead [...]

5 Common LSM Mistakes

Local Store Marketing  is the best, lowest cost and most effective way to market your restaurant.  It is critical that the execution of LSM strategies comes from the local level.  Unit managers  must be engaged and completely committed to seeing the program through. Common mistakes always pop up with a newly implemented LSM strategy.  Be [...]

#1 Way to Build Sales from Your Office

Fish Bowl Business Card Marketing The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too.  Here are some smart ways to pick winners and use your fish bowl effectively. Each week pick a winning business card.  Don’t just pick any card, be strategic about [...]

Building Sales With a Contest

Of course as an operator you can’t do it all on your own.  If your goal is to drive sales, you have to enlist the help of your sales team…also known as your front end staff.  Why not have a sales contest from time to time?  Choose an item that you want to sell more [...]

TAG! You’re It! Microsoft’s cool new tool…

Microsoft Tag is a super cool, super unique type of bar coding that uses a phone app to scan the coding that looks like a square with shapes and colors, bringing the user – and your potential customers – to anything from a web link, video, map, online coupon or even dial your phone number [...]

Just Say “No”

Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at. How many did you get right? Did you recall the phone number for the heating and cooling business whose name we can’t see? How about the Grill Shop, does seeing their logo make you want to [...]

Easy Way to Find Hundreds of New Guests

There are so many web sites and tools to help market your business locally that it can be daunting. The best ones are easy to use and understand. A great place to start and a favorite for introducing new guests to your restaurant is Meetup.com.Meetup is a social networking site that creates groups around a [...]

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