9 Tips to get FREE Traffic To Your Website

If you currently run a ’static’ web site – one that can’t be easily updated, or contains the same information it did even a month ago, you’re not taking full advantage of today’s resources.  Statistics show the first thing most people do when thinking about doing business with a product, company or person is to [...]

Denny’s Gets It.

Its our opinion that the best way to ‘hook’ customers is to get them to taste your food.  If you’re going to spend $1 to try to get them to taste it – why not GIVE them the taste?  Here’s a recent article to support our give away principles.  Get the food in their mouths, [...]

Don’t Spend a Penny on Marketing Until You Do This

Before you even think about marketing and advertising your restaurant consider this:  What kind of experience are your new found guests going to have once they arrive at your restaurant.  If you are not ready to WOW them – save your marketing dollars – invest  in a scrub brush, a gallon of paint, a new [...]

Twitter Step by Step

If you’re new to Twitter, the whole thing can be a mind-boggling experience. Here are some basic functions every effective business Twitter user should know.
STEP ONE
Before you attempt to dive into Twitter, take a moment or two to set up your profile.  Make sure you add a picture of your logo – Do not  leave [...]

The Simplest of Sales Building Tactics

Today, coming home from a long weekend of mountain biking in Oregon I passed by Willamette Valley Vineyards.  It looked like an inviting place and I do love wine, so I pulled off the highway for a visit.  It was an unplanned stop and a bit inconvenient since I wanted to beat rush hour, but [...]

Twitter 101

Twitter is a fast-growing social networking Web site.  People can communicate with each other 140 characters at a time.  So the messages are short and to the point.
It is a bit like being at a huge cocktail party.  You can start conversations, or jump in and join another person’s conversation.  You can simply listen (read) [...]

8 Ways To Be Efficient NOW!

There are many – but here’s today’s!
1.  Know your target market or niche.  It’s very important that you have your target clearly defined so you aren’t wasting your time doing activities that will not produce the results you’re looking for.  When you have a clearly defined niche, it’s easier to craft marketing messages, materials [...]

10 Local Marketing Ideas To Do Now!

Shoestring Budget?     Read on…

There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.  Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS.  Think beyond [...]

The ROI of Social Networking

As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]

Menu Bingo

This is a great tactic for encouraging frequency and getting customers to try different items on the menu.  You simply create bingo cards that have different menu items in boxes.  Have the cards designed with five columns and five rows.  You can also promote other non-food items such as merchandise, cookbooks, and gift certificates.  [...]

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