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	<title>5 Mile Buzz &#187; Building Sales</title>
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	<link>http://www.5milebuzz.com</link>
	<description>Local Store Marketing, specializing in reastaurants, bars &#38; lounges</description>
	<lastBuildDate>Sun, 06 Nov 2011 04:34:14 +0000</lastBuildDate>
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		<title>5 Common LSM Mistakes</title>
		<link>http://www.5milebuzz.com/2011/09/22/797/</link>
		<comments>http://www.5milebuzz.com/2011/09/22/797/#comments</comments>
		<pubDate>Fri, 23 Sep 2011 01:16:11 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Local Store Marketing]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=797</guid>
		<description><![CDATA[
Local Store Marketing  is the best, lowest cost and most effective way to market your restaurant.  It is critical that the execution of LSM strategies comes from the local level.  Unit managers  must be engaged and completely committed to seeing the program through.
Common mistakes always pop up with a newly implemented LSM strategy.  Be on [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2009/01/31/dennys-grand-slam-giveaway/' rel='bookmark' title='Permanent Link: Denny&#8217;s Grand Slam Giveaway'>Denny&#8217;s Grand Slam Giveaway</a></li><li><a href='http://www.5milebuzz.com/2009/07/31/bouncebacks/' rel='bookmark' title='Permanent Link: Bouncebacks'>Bouncebacks</a></li><li><a href='http://www.5milebuzz.com/2009/09/23/the-very-best-way-to-build-sales-in-your-restaurant/' rel='bookmark' title='Permanent Link: The Very Best Way to Build Sales in Your Restaurant'>The Very Best Way to Build Sales in Your Restaurant</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>#1 Way to Build Sales from Your Office</title>
		<link>http://www.5milebuzz.com/2011/06/15/1-way-to-build-sales-from-your-office/</link>
		<comments>http://www.5milebuzz.com/2011/06/15/1-way-to-build-sales-from-your-office/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 01:12:38 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Local Store Marketing]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=792</guid>
		<description><![CDATA[Fish Bowl Business Card Marketing


The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too.  Here are some smart ways to pick winners and use your fish bowl effectively.



Each week pick a winning business card.  Don’t just pick any card, be strategic about it.



Look for [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2009/09/23/the-very-best-way-to-build-sales-in-your-restaurant/' rel='bookmark' title='Permanent Link: The Very Best Way to Build Sales in Your Restaurant'>The Very Best Way to Build Sales in Your Restaurant</a></li><li><a href='http://www.5milebuzz.com/2008/12/23/how-to-build-restaurant-sales-in-january/' rel='bookmark' title='Permanent Link: How To Build Restaurant Sales in January'>How To Build Restaurant Sales in January</a></li><li><a href='http://www.5milebuzz.com/2008/10/07/using-twitter-to-build-sales/' rel='bookmark' title='Permanent Link: Using Twitter To Build Sales'>Using Twitter To Build Sales</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Sales With a Contest</title>
		<link>http://www.5milebuzz.com/2011/04/05/building-sales-with-a-contest/</link>
		<comments>http://www.5milebuzz.com/2011/04/05/building-sales-with-a-contest/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 01:03:47 +0000</pubDate>
		<dc:creator>Mary</dc:creator>
				<category><![CDATA[Operations]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=789</guid>
		<description><![CDATA[ 

Of course as an operator you can’t do it all on your own.  If your goal is to drive sales, you have to enlist the help of your sales team…also known as your front end staff.  Why not have a sales contest from time to time?  Choose an item that you want to sell [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2009/08/25/the-simpilest-of-sales-building-tactics/' rel='bookmark' title='Permanent Link: The Simplest of Sales Building Tactics'>The Simplest of Sales Building Tactics</a></li><li><a href='http://www.5milebuzz.com/2011/06/15/1-way-to-build-sales-from-your-office/' rel='bookmark' title='Permanent Link: #1 Way to Build Sales from Your Office'>#1 Way to Build Sales from Your Office</a></li><li><a href='http://www.5milebuzz.com/2009/09/23/the-very-best-way-to-build-sales-in-your-restaurant/' rel='bookmark' title='Permanent Link: The Very Best Way to Build Sales in Your Restaurant'>The Very Best Way to Build Sales in Your Restaurant</a></li></ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>TAG! You&#8217;re It! Microsoft&#8217;s cool new tool&#8230;</title>
		<link>http://www.5milebuzz.com/2010/12/28/tag-youre-it-microsofts-cool-new-tool/</link>
		<comments>http://www.5milebuzz.com/2010/12/28/tag-youre-it-microsofts-cool-new-tool/#comments</comments>
		<pubDate>Tue, 28 Dec 2010 23:57:47 +0000</pubDate>
		<dc:creator>Loma Gregg</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=745</guid>
		<description><![CDATA[ 
Microsoft Tag is a super cool, super unique type of bar coding that uses a phone app to scan the coding that looks like a square with shapes and colors, bringing the user – and your potential customers – to anything from a web link, video, map, online coupon or even dial your phone [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2010/11/22/just-say-no/' rel='bookmark' title='Permanent Link: Just Say &#8220;No&#8221;'>Just Say &#8220;No&#8221;</a></li><li><a href='http://www.5milebuzz.com/2010/02/22/9-tips-to-get-free-traffic-to-your-website/' rel='bookmark' title='Permanent Link: 9 Tips to get FREE Traffic To Your Website'>9 Tips to get FREE Traffic To Your Website</a></li><li><a href='http://www.5milebuzz.com/2009/08/20/8-ways-be-efficient-now/' rel='bookmark' title='Permanent Link: 8 Ways To Be Efficient NOW!'>8 Ways To Be Efficient NOW!</a></li></ol>]]></description>
		<wfw:commentRss>http://www.5milebuzz.com/2010/12/28/tag-youre-it-microsofts-cool-new-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just Say &#8220;No&#8221;</title>
		<link>http://www.5milebuzz.com/2010/11/22/just-say-no/</link>
		<comments>http://www.5milebuzz.com/2010/11/22/just-say-no/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 06:56:10 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Local Store Marketing]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=736</guid>
		<description><![CDATA[
Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at.
How many did you get right?
Did you recall the phone number for the heating and cooling business whose name we can&#8217;t see?
How about the Grill Shop, does seeing their logo make you want to shop there?
If someone [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2010/12/28/tag-youre-it-microsofts-cool-new-tool/' rel='bookmark' title='Permanent Link: TAG! You&#8217;re It! Microsoft&#8217;s cool new tool&#8230;'>TAG! You&#8217;re It! Microsoft&#8217;s cool new tool&#8230;</a></li><li><a href='http://www.5milebuzz.com/2010/11/03/easy-way-to-find-hundreds-of-new-guests/' rel='bookmark' title='Permanent Link: Easy Way to Find Hundreds of New Guests'>Easy Way to Find Hundreds of New Guests</a></li><li><a href='http://www.5milebuzz.com/2009/08/20/the-wow-factor/' rel='bookmark' title='Permanent Link: The WOW! Factor'>The WOW! Factor</a></li></ol>]]></description>
		<wfw:commentRss>http://www.5milebuzz.com/2010/11/22/just-say-no/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easy Way to Find Hundreds of New Guests</title>
		<link>http://www.5milebuzz.com/2010/11/03/easy-way-to-find-hundreds-of-new-guests/</link>
		<comments>http://www.5milebuzz.com/2010/11/03/easy-way-to-find-hundreds-of-new-guests/#comments</comments>
		<pubDate>Thu, 04 Nov 2010 06:09:05 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media ideas; meetup]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=704</guid>
		<description><![CDATA[




















  







There are so many web sites and tools to help market your business locally that it can be daunting. The best ones are easy to use and understand. A great place to start and a favorite for introducing new guests to your restaurant is Meetup.com.Meetup is a social networking site that creates groups [...]


Related posts:<ol><li><a href='http://www.5milebuzz.com/2009/05/07/all-night-happy-hours-are-creating-the-buzz/' rel='bookmark' title='Permanent Link: All Night Happy Hours Are Creating The BUZZ!'>All Night Happy Hours Are Creating The BUZZ!</a></li><li><a href='http://www.5milebuzz.com/2008/11/24/how-to-make-money-by-giving-it-away/' rel='bookmark' title='Permanent Link: How To Make Money By Giving It Away'>How To Make Money By Giving It Away</a></li><li><a href='http://www.5milebuzz.com/2008/09/07/stop-discounting/' rel='bookmark' title='Permanent Link: Stop Discounting'>Stop Discounting</a></li></ol>]]></description>
		<wfw:commentRss>http://www.5milebuzz.com/2010/11/03/easy-way-to-find-hundreds-of-new-guests/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Simple Things</title>
		<link>http://www.5milebuzz.com/2010/10/12/716/</link>
		<comments>http://www.5milebuzz.com/2010/10/12/716/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 17:25:52 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Local Store Marketing]]></category>
		<category><![CDATA[Quick & Easy Ideas]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=716</guid>
		<description><![CDATA[




















  







 I thought the article (below) was worth sharing. It comes from Andy Sernovitz who writes the Word of Mouth Marketing Blog You can have amazing word of mouth &#8212; and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple fundamentals:1&#62; Great [...]


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		<wfw:commentRss>http://www.5milebuzz.com/2010/10/12/716/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Appreciation + Happy Employees = Great ROI</title>
		<link>http://www.5milebuzz.com/2010/10/10/appreciation-happy-employees-great-roi/</link>
		<comments>http://www.5milebuzz.com/2010/10/10/appreciation-happy-employees-great-roi/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 06:11:42 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Operations]]></category>
		<category><![CDATA[Quick & Easy Ideas]]></category>
		<category><![CDATA[employee appreciation]]></category>
		<category><![CDATA[Sales building]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=712</guid>
		<description><![CDATA[
Here is a link to a great article about how easy it is to increase sales and profits – just by making sure your employees feel appreciated. According to Chester Elton in his book The Carrot Principle, the research firm of Watson Wyatt asked employees of a certain company to identify &#8220;very significant&#8221; motivators for [...]


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		<wfw:commentRss>http://www.5milebuzz.com/2010/10/10/appreciation-happy-employees-great-roi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Let The World Know About Your Event</title>
		<link>http://www.5milebuzz.com/2010/09/16/let-the-world-know-about-your-event/</link>
		<comments>http://www.5milebuzz.com/2010/09/16/let-the-world-know-about-your-event/#comments</comments>
		<pubDate>Thu, 16 Sep 2010 18:34:27 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[Restaurant Marketing]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=722</guid>
		<description><![CDATA[
Having an event at your restaurant or participating in one in the community? Upcoming is a great site for creating on-line buzz and letting your guests and neighbors know.
&#8220;Upcoming is a community for discovering and sharing events. It can help you find stuff to do, discover what your friends are doing, or let you keep [...]


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		<wfw:commentRss>http://www.5milebuzz.com/2010/09/16/let-the-world-know-about-your-event/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When I Find Time</title>
		<link>http://www.5milebuzz.com/2010/08/23/when-i-find-time/</link>
		<comments>http://www.5milebuzz.com/2010/08/23/when-i-find-time/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 22:41:13 +0000</pubDate>
		<dc:creator>Mary White-Cornell</dc:creator>
				<category><![CDATA[Building Sales]]></category>
		<category><![CDATA[Local Store Marketing]]></category>
		<category><![CDATA[Operations]]></category>

		<guid isPermaLink="false">http://www.5milebuzz.com/?p=727</guid>
		<description><![CDATA[
Do you ever hear yourself say &#8220;I&#8217;ve got to find time to do some marketing this week?&#8221;
And then the week comes and goes and you didn&#8217;t find one second to work on it?
You need to look at marketing the same as you do the rest of your business.
What would happen if you didn&#8217;t find time [...]


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