4 Things NOT To Do With Social Media Marketing

Social Media.  Its the Buzz. Its easy, its free and it gets results. But don’t let it fool you.  Just like any other form of advertising, you can’t just shoot arrows into the wind and expect them to stick!  Here are just a few things NOT to do when using social media as a marketing [...]

Tips For A Sales Building Contest

Of course as an operator you can’t do it all on your own.  If your goal is to drive sales, you have to enlist the help of your sales team…also known as your front end staff.  Why not have a sales contest from time to time?  Choose an item that you want to sell [...]

Free Personality Test – For You and Your Staff

Sometimes understanding who you are helps who you need to become – or where you need to be.
In the late 90’s, while taking a finance class in Texas, I was given my first ‘personality’ test.  It was a well known Meyers-Briggs test, consisting of pages and pages of questions.  The next day, as we were [...]

6 No Cost Ideas To Market Your Restaurant

80% – 90% of restaurant marketing budgets are spent against NEW TRIAL – getting a new customer to visit for the first time.  This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment.  The fact is, new customer acquisition is 7-10 [...]

The ROI of Social Networking

As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]

7 Things To Do When Business Is Slow

When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.

Attend your chamber of commerce meetings
Visiting networking groups as a guest BNI (business networking international) is a great [...]

6 Quick Tips For Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by collecting email addresses (fish bowls, contests, customer surveys) and putting your newsletters in a brief email!  3 or 4 [...]

5 Things To Know About Using Facebook

If you haven’t already – sign up for your Facebook Fan Page!
1. The Fan page –a few months ago Facebook added fan pages and made them more business friendly. Any business on Facebook should create a fan page for their business and start adding additional content there. The cool thing about fan pages is that [...]