5 Common LSM Mistakes
September 22, 2011 by Mary
Filed under Local Store Marketing
Local Store Marketing is the best, lowest cost and most effective way to market your restaurant. It is critical that the execution of LSM strategies comes from the local level. Unit managers must be engaged and completely committed to seeing the program through.
Common mistakes always pop up with a newly implemented LSM strategy. Be on [...]
#1 Way to Build Sales from Your Office
June 15, 2011 by Mary
Filed under Local Store Marketing
Fish Bowl Business Card Marketing
The fish bowl is one of the single-most effective LSM tools – and it may be the easiest to execute, too. Here are some smart ways to pick winners and use your fish bowl effectively.
Each week pick a winning business card. Don’t just pick any card, be strategic about it.
Look for [...]
Just Say “No”
November 22, 2010 by Mary White-Cornell
Filed under Advertising, Blog, Local Store Marketing
Ok, quick – close your eyes and tell me what businesses are on the shirt you just looked at.
How many did you get right?
Did you recall the phone number for the heating and cooling business whose name we can’t see?
How about the Grill Shop, does seeing their logo make you want to shop there?
If someone [...]
Three Simple Things
October 12, 2010 by Mary White-Cornell
Filed under Building Sales, Local Store Marketing, Quick & Easy Ideas
I thought the article (below) was worth sharing. It comes from Andy Sernovitz who writes the Word of Mouth Marketing Blog You can have amazing word of mouth — and you can do it on the smallest of budgets without fancy technology. Before you spend big on your next campaign, try these simple fundamentals:1> Great [...]
When I Find Time
August 23, 2010 by Mary White-Cornell
Filed under Building Sales, Local Store Marketing, Operations
Do you ever hear yourself say “I’ve got to find time to do some marketing this week?”
And then the week comes and goes and you didn’t find one second to work on it?
You need to look at marketing the same as you do the rest of your business.
What would happen if you didn’t find time [...]
How To Build Excitement For Slow Days
August 21, 2009 by Loma Gregg
Filed under Advertising, Building Sales, Local Store Marketing
When you’re going to do a promotion for a slow day, the first thing you may think to do is to let everyone know exactly what’s going on. But if you want to peak the promotion, just give a little at a time. A teaser.
This works well with all types of venues. The more upscale [...]
The WOW! Factor
August 20, 2009 by Loma Gregg
Filed under Building Sales, Customer Experience, Local Store Marketing
How much time & money do you spend to bring your customers in the door?
How much time & money do you spend to train your staff how to take care of your customers once they’re there?
Let’s look at the logic. You spend A LOT of time, effort and money to get customers through the door.
Newspaper [...]
6 No Cost Ideas To Market Your Restaurant
August 18, 2009 by Loma Gregg
Filed under Free Things To Do Today, Local Store Marketing
80% – 90% of restaurant marketing budgets are spent against NEW TRIAL – getting a new customer to visit for the first time. This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment. The fact is, new customer acquisition is 7-10 [...]
10 Local Marketing Ideas To Do Now!
August 17, 2009 by Loma Gregg
Filed under Blog, Local Store Marketing, Quick & Easy Ideas
Shoestring Budget? Read on…
There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising. Here are 10 of our best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS. Think beyond [...]
Local Marketing – Google Style
August 17, 2009 by Loma Gregg
Filed under Advertising, Building Sales, Local Store Marketing, Quick & Easy Ideas, Social Media
The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customers in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]
