FREE Local Store Marketing Plan
February 26, 2010 by admin
Filed under Building Sales, Local Store Marketing
Sometimes there’s so much to do, we don’t know where to start. Sitting and wondering how much to spend, where to spend it and how we’re going to find the time to do it is overwhelming. You’re already so busy, where are you going to find the time to plan, to be creative?! After all, [...]
How To Build Excitement For Slow Days
August 21, 2009 by Loma Gregg
Filed under Advertising, Building Sales, Local Store Marketing
When you’re going to do a promotion for a slow day, the first thing you may think to do is to let everyone know exactly what’s going on. But if you want to peak the promotion, just give a little at a time. A teaser.
This works well with all types of venues. The more upscale [...]
The WOW! Factor
August 20, 2009 by Loma Gregg
Filed under Building Sales, Customer Experience, Local Store Marketing
How much time & money do you spend to bring your customers in the door?
How much time & money do you spend to train your staff how to take care of your customers once they’re there?
Let’s look at the logic. You spend A LOT of time, effort and money to get customers through the door.
Newspaper [...]
6 No Cost Ideas To Market Your Restaurant
August 18, 2009 by Loma Gregg
Filed under Free Things To Do Today, Local Store Marketing
80% – 90% of restaurant marketing budgets are spent against NEW TRIAL – getting a new customer to visit for the first time. This is the least effective place to spend your money if done through mass media which is costly and has dismal return on investment. The fact is, new customer acquisition is 7-10 [...]
10 Local Marketing Ideas To Do Now!
August 17, 2009 by Loma Gregg
Filed under Blog, Local Store Marketing, Quick & Easy Ideas
Shoestring Budget? Read on…
There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising. Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS. Think beyond [...]
Local Marketing – Google Style
August 17, 2009 by Loma Gregg
Filed under Advertising, Building Sales, Local Store Marketing, Quick & Easy Ideas, Social Media
The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customers in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]
The ROI of Social Networking
August 17, 2009 by Loma Gregg
Filed under Blog, Building Sales, Free Things To Do Today, Local Store Marketing, Quick & Easy Ideas, Social Media
As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]
When Business Sucks Don’t Cut Back On Marketing
May 30, 2009 by Mary White-Cornell
Filed under Blog, Local Store Marketing, Quick & Easy Ideas
Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business’s future. In fact, research has shown that most marketing efforts don’t pay [...]
The Buzz Is Contageous!
April 15, 2009 by Loma Gregg
Filed under Advertising, Blog, Branding, Building Sales, Local Store Marketing, Social Media, Word of Mouth
Buzz Marketing Experts Mary White-Cornell and Loma Gregg started with one small (about 45 guests) gathering at a local restaurant… “And now we have guests coming from Seattle, The Eastside, Lynwood and Auburn!” When our guests share their experiences with others the word spreads like grease on our mascot Buzz Bacon’s frying pan… first the [...]
Denny’s Grand Slam Giveaway
January 31, 2009 by Mary White-Cornell
Filed under Blog, Building Sales, Local Store Marketing, Word of Mouth
The Superbowl Game was great – but the one thing that sticks out in my mind – as well as tons of other folks – is the Denny’s commercial that announced a free Grand Slam Breakfast for America on February 3rd from 6am – 2pm. At the end of the game “Denny’s Free Grand Slam” [...]
