The Very Best Way to Build Sales in Your Restaurant

Get out of your office.
That’s right.  During peak periods you should be interacting with your customers – shaking hands and kissing      babies.  This is your time to build relationships with the folks that pay your salary.   Make them feel important, learn their names, become their friends, set a great example for your staff.
If you do [...]

Don’t Spend a Penny on Marketing Until You Do This

Before you even think about marketing and advertising your restaurant consider this:  What kind of experience are your new found guests going to have once they arrive at your restaurant.  If you are not ready to WOW them – save your marketing dollars – invest  in a scrub brush, a gallon of paint, a new [...]

Free Personality Test – For You and Your Staff

Sometimes understanding who you are helps who you need to become – or where you need to be.
In the late 90’s, while taking a finance class in Texas, I was given my first ‘personality’ test.  It was a well known Meyers-Briggs test, consisting of pages and pages of questions.  The next day, as we were [...]

8 Ways To Be Efficient NOW!

There are many – but here’s today’s!
1.  Know your target market or niche.  It’s very important that you have your target clearly defined so you aren’t wasting your time doing activities that will not produce the results you’re looking for.  When you have a clearly defined niche, it’s easier to craft marketing messages, materials [...]

Yes – The Customer is Always Right

Oh, how we love compliments – about our food and our service and what a wonderful evening everyone had.  But are we just as gracious when confronted with a unhappy customer?
Seth Godin has a great post about how to respond to negative feed back.  In it he explains how simple it is  to disarm an [...]

7 Things To Do When Business Is Slow

When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.

Attend your chamber of commerce meetings
Visiting networking groups as a guest BNI (business networking international) is a great [...]