9 Tips to get FREE Traffic To Your Website

If you currently run a ’static’ web site – one that can’t be easily updated, or contains the same information it did even a month ago, you’re not taking full advantage of today’s resources.  Statistics show the first thing most people do when thinking about doing business with a product, company or person is to [...]

Denny’s Gets It.

Its our opinion that the best way to ‘hook’ customers is to get them to taste your food.  If you’re going to spend $1 to try to get them to taste it – why not GIVE them the taste?  Here’s a recent article to support our give away principles.  Get the food in their mouths, [...]

4 Things NOT To Do With Social Media Marketing

Social Media.  Its the Buzz. Its easy, its free and it gets results. But don’t let it fool you.  Just like any other form of advertising, you can’t just shoot arrows into the wind and expect them to stick!  Here are just a few things NOT to do when using social media as a marketing [...]

The Very Best Way to Build Sales in Your Restaurant

Get out of your office.
That’s right.  During peak periods you should be interacting with your customers – shaking hands and kissing      babies.  This is your time to build relationships with the folks that pay your salary.   Make them feel important, learn their names, become their friends, set a great example for your staff.
If you do [...]

Don’t Spend a Penny on Marketing Until You Do This

Before you even think about marketing and advertising your restaurant consider this:  What kind of experience are your new found guests going to have once they arrive at your restaurant.  If you are not ready to WOW them – save your marketing dollars – invest  in a scrub brush, a gallon of paint, a new [...]

Twitter Step by Step

If you’re new to Twitter, the whole thing can be a mind-boggling experience. Here are some basic functions every effective business Twitter user should know.
STEP ONE
Before you attempt to dive into Twitter, take a moment or two to set up your profile.  Make sure you add a picture of your logo – Do not  leave [...]

18 Questions to Ask Before You Commit to a Sponsorship

Make sure you spend your sponsorship dollars wisely – ask yourself these questions before you sign on the dotted line.
General:

Is it proven?  Or is this the first year?
What is the investment?
Is it your customer?
Does it have PR potential?
What is the estimated attendance?
How many other sponsors are involved?
What other food vendors are involved?
What is the cost [...]

The Simplest of Sales Building Tactics

Today, coming home from a long weekend of mountain biking in Oregon I passed by Willamette Valley Vineyards.  It looked like an inviting place and I do love wine, so I pulled off the highway for a visit.  It was an unplanned stop and a bit inconvenient since I wanted to beat rush hour, but [...]

Twitter 101

Twitter is a fast-growing social networking Web site.  People can communicate with each other 140 characters at a time.  So the messages are short and to the point.
It is a bit like being at a huge cocktail party.  You can start conversations, or jump in and join another person’s conversation.  You can simply listen (read) [...]

Free Personality Test – For You and Your Staff

Sometimes understanding who you are helps who you need to become – or where you need to be.
In the late 90’s, while taking a finance class in Texas, I was given my first ‘personality’ test.  It was a well known Meyers-Briggs test, consisting of pages and pages of questions.  The next day, as we were [...]

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