8 Ways To Be Efficient NOW!

There are many – but here’s today’s!
1.  Know your target market or niche.  It’s very important that you have your target clearly defined so you aren’t wasting your time doing activities that will not produce the results you’re looking for.  When you have a clearly defined niche, it’s easier to craft marketing messages, materials [...]

How much should you spend on restaurant marketing?

Although there are several rules of thumb, a typical restaurant should allocate 3% – 6% of sales to restaurant marketing. And remember – you cannot build a house with one pillar.  You need to have several ongoing, consistent methods of marketing, and not all need cost money.  Sometimes TIME and EFFORT have larger payoffs.  IE [...]

10 Local Marketing Ideas To Do Now!

Shoestring Budget?     Read on…

There are thousands of possible tactics you can employ to drive revenues without any reliance on mass media advertising.  Here are 10 of the best restaurant promotion ideas to get your own creative marketing wheels turning.
Remember – We know you’re busy and we’re here to help!
1. PUBLICITY STUNTS.  Think beyond [...]

Local Marketing – Google Style

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customers in their local community.  As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]

The ROI of Social Networking

As often illustrated in one of our favorite books Duct Tape Marketing, the most common reasons stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation.
My question to you regarding the ROI roadblock is this -
How [...]

Menu Bingo

This is a great tactic for encouraging frequency and getting customers to try different items on the menu.  You simply create bingo cards that have different menu items in boxes.  Have the cards designed with five columns and five rows.  You can also promote other non-food items such as merchandise, cookbooks, and gift certificates.  [...]

When Business Sucks Don’t Cut Back On Marketing

Business is slow; budgets are tight. So what usually gets trimmed first? Marketing. Do you know what the results are? Disaster!
When you conduct marketing, you are not selling yourself to generate business today or even tomorrow. Marketing is an investment in your business’s future. In fact, research has shown that most marketing efforts don’t pay [...]

7 Things To Do When Business Is Slow

When things are slow with your business, you can take the opportunity to do all those things you always wanted to do but never had the time for.

Attend your chamber of commerce meetings
Visiting networking groups as a guest BNI (business networking international) is a great [...]

All Night Happy Hours Are Creating The BUZZ!

Buzz Marketing Experts Mary White-Cornell and Loma Gregg bring more than just the buzz… they bring the customers! Events gathering from 30 – 400 happy faces are brought to establishments in the Seattle and its Eastside.  A recent online announcement was answered with a rush of RSVP’s to fill the house within 4 days of [...]

6 Quick Tips For Newsletters

Did you know it costs six times more to make a sale to a new customer than to an existing one? You can use newsletters to focus your marketing on past customers. Keep costs down by collecting email addresses (fish bowls, contests, customer surveys) and putting your newsletters in a brief email!  3 or 4 [...]

Next Page »